In May, the launch of The Small Brief project allowed three renowned creatives to use Google Flow, an AI-driven creative studio, to design studio-quality campaigns for local businesses. This initiative aimed to showcase how advanced AI tools can enhance storytelling for organizations such as Stonewood Farm, ARCHANGELS, and South Ferry. Interested individuals can watch the behind-the-scenes docuseries to see how these professionals utilized the technology and find inspiration for their own creative endeavors.
Google provided three leading creative experts with unlimited access to Google Flow, an AI tool, to develop impressive advertising campaigns for small businesses and nonprofits close to their hearts. These projects demonstrate the potential of AI in enabling people to tell engaging stories in innovative ways. Behind-the-scenes videos are available to illustrate their process.
Announced in May in collaboration with the agency Johannes Leonardo, The Small Brief project was launched in conjunction with Small Business Week. This initiative equipped creative legends Susan Credle, Jayanta Jenkins, and Tiffany Rolfe with unlimited access to the AI studio Google Flow. Their task was to create ambitious and engaging campaigns that support local businesses they are passionate about.
The objective was to combine their exceptional creative instincts with advanced AI tools, highlighting AI’s storytelling capabilities and inspiring other creatives and small businesses to explore this technology.
Projects by Creative Leaders
Susan Credle developed a heartfelt campaign for Stonewood Farm, a Hudson River Valley nonprofit, using a clever play on words: “Just Farming.” Her campaign, created with Google Flow, emphasized the farm’s dedication to regenerative agriculture, illustrating how caring for the soil benefits the community.
Tiffany Rolfe crafted a film using Google Flow that uncovered a beautiful 200-year historical narrative for South Ferry, a ferry service on Long Island, N.Y. Her film tells the story of the Clark family’s enduring commitment to their community since 1833, visually portraying the ferry’s journey through various seasons, frozen waters, daily crossings, and eventual returns home.
Jayanta Jenkins utilized AI to tell a touching story for ARCHANGELS, an organization supporting caregivers. His film uses a mirror as a profound visual metaphor, exploring selflessness. The protagonist sees reflections of those they care for—parents, doctors, and patients—before finally seeing themselves.
To delve deeper into the creative journeys, challenges faced, and how Google Flow was used to produce these campaigns, viewers can watch the complete behind-the-scenes docuseries.