India’s Video Market Hits $13 Billion, Securing Third Place in Asia Pacific Rankings: Report

Rising demand has propelled the video market in India to a substantial valuation of $13 billion, establishing it as the third-largest in the Asia Pacific (Apac) region. This insight comes from an analysis conducted by Media Partners Asia Research (MPA), a consultancy specializing in media and telecoms.

According to the MPA report, the valuation is determined by factors such as users, subscribers, consumers, and advertising expenditures across various segments, including free TV, pay TV, subscription video on-demand (SVOD), premium advertising video on-demand (AVOD), and social video.

China, maintaining its status as the largest and highly regulated video market, recorded an impressive revenue of $64 billion last year, securing the top spot. Japan followed closely with $32 billion. Korea claimed the fourth position with a valuation of $12 billion, while Australia ranked fifth at $9.5 billion. Other notable video markets in Apac, such as Taiwan and Indonesia, were valued at $3 billion each.

The MPA report forecasts that the total video industry revenue in Apac is set to exhibit an average growth rate of 2.6 percent between 2023 and 2028, reaching a total of $165 billion. Excluding China, the compound annual growth rate (CAGR) is projected to be 3.3 percent, culminating in a revenue of $95 billion.