Media Monitoring Tools Market Set for Robust Growth, Projected to Surpass USD 13.85 Billion by 2032 Amid Expanding Digital Footprint | SNS Insider
The Media Monitoring Tools market is witnessing strong momentum as enterprises adopt AI and ML driven platforms to track brand presence, analyze public sentiment, and enhance reputation management in a rapidly evolving digital ecosystem.
Austin, Oct. 13, 2025 (GLOBE NEWSWIRE) — The Media Monitoring Tools Market Size was valued at USD 4.41 billion in 2023 and is expected to reach USD 13.85 billion by 2032, growing at a CAGR of 13.59% over 2024-2032.
The growing demand for real-time insights and analytics across a range of industries is the main driver of the media monitoring tools market’s expansion. Businesses are using these tools to monitor public sentiment, measure their brand visibility, and obtain a competitive edge in the ever-evolving digital market. With an exponential rise in social media and user-generated content, organizations must utilize sophisticated monitoring technologies to understand trends, spot opportunities, and prevent risks.
The widespread use of data-driven decision-making across sectors is one of the most important growth factors. The importance of using data to inform strategy, campaign analysis, and customer behavior is becoming recognized by more organizations. Companies can make better judgments by using media monitoring technologies, which provide crucial insights into customer preferences, emerging market trends, and industry standards.
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Key Players:
- Meltwater (Meltwater Media Intelligence, Meltwater Social Listening)
- Cision (Cision Communications Cloud, Falcon.io)
- Brandwatch (Brandwatch Consumer Research, Brandwatch Social Panels)
- Sprinklr, Inc. (Sprinklr Modern Research, Sprinklr Social Engagement)
- Hootsuite (Hootsuite Insights, Hootsuite Analytics)
- Talkwalker (Talkwalker Analytics, Talkwalker Alerts)
- Zoho (Zoho Social, Zoho Analytics)
- Mention (Mention Analytics, Mention Listening)
- Salesforce (Social Studio, Einstein Social Insights)
- Agorapulse (Agorapulse Listening, Agorapulse Reporting)
- NetBase Quid (NetBase Social Analytics, Quid Market Intelligence)
- Google (Google Alerts, Google Trends)
- Socialbakers (Socialbakers Analytics, Socialbakers Benchmarking)
- Buffer (Buffer Analyze, Buffer Publish)
- Crimson Hexagon (HelioSight, Affinio)
- NewsWhip (Spike, Analytics API)
- Synthesio (Synthesio Social Intelligence Suite, Profiler)
- Awario (Awario Enterprise, Awario Lite)
- Burrelles (Burrelles Analytics, Burrelles Media Monitoring)
- BuzzSumo (BuzzSumo Content Discovery, BuzzSumo Monitoring)
Media Monitoring Tools Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | USD 4.41 Billion |
| Market Size by 2032 | USD 13.85 Billion |
| CAGR | CAGR of 13.59% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Software/Platform, Services) • By Deployment (On-Premise, Cloud) • By Type (Print Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Social Media Monitoring, Others) • By Enterprise Type (SMEs, Large Enterprise) • By Application (Customer Experience & PR Management, Real-time Analytics, Content Management, Digital Marketing and Sales Management, Others) • By Industry (BFSI, Healthcare, Media & Entertainment, Retail & E-commerce, IT and Telecommunication, Others) |
| Customization Scope | Available upon request |
| Pricing | Available upon request |
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Segmentation Analysis:
By Offering, Software/Platform Segment Led the Market in 2023; Service Segment to Grow with the Highest CAGR Globally
Due to the widespread use of automated and AI-based tools for real-time media monitoring, analytics, and reporting that scale quickly, the software/platform segment led the media monitoring tools market in 2023 with over 59% of the market share and is anticipated to continue to do so throughout the forecast period. The service segment is projected to experience the highest CAGR over 2024-2032, as businesses are now opting for customized, hands-on support to maximize the value of media monitoring tools.
By Deployment, On-premise Segment Dominated the Market in 2023; Cloud Segment to Grow with the Fastest CAGR during 2024-2032
The on-premise segment accounted for the largest share of over 56% of the Media Monitoring Tools market in 2023 due to the preference of organizations for greater control and security. The Cloud segment is projected to witness the highest CAGR during the forecast period from 2024 to 2032 owing to rising demand for scaling, cost-effectiveness, and accessibility.
Regional Insights:
North America dominated the media monitoring tools market and accounted for a 36.2% share in 2023 due to the early adoption of advanced technologies, a well-established digital marketing ecosystem, and the high presence of established players, which include Meltwater and Cision.
Asia Pacific is expected to grow with the fastest CAGR throughout the forecasting period of 2024-2032 due to rapid digital transformation in the region, increasing penetration of social media, and growing markets in countries, such as India, China, and Indonesia.
Recent Developments:
- In June 2024, Meltwater expanded its partnership with Microsoft to integrate its media intelligence tools with Microsoft 365 and Teams, enhancing real-time insights powered by AI. This collaboration leverages Microsoft Azure as Meltwater’s preferred cloud platform.
- In August 2024, Cision launched its CisionOne media monitoring platform in the APAC region, offering real-time tracking across multiple media channels. The platform provides advanced analytics, empowering PR teams with actionable insights to drive brand growth.
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Exclusive Sections of the Report (The USPs):
- ADOPTION & USAGE METRICS – helps you track the penetration of media monitoring tools across industries, including frequency of usage, types of media monitored (social, broadcast, print, online), and user engagement patterns.
- TECHNOLOGY & INNOVATION INDEX – helps you evaluate the adoption of AI, NLP, sentiment analysis, and real-time analytics in media monitoring tools, highlighting areas for product innovation and technological differentiation.
- COMPETITIVE LANDSCAPE BENCHMARKS – helps you assess key players’ market strength through analysis of product offerings, growth projections, market reach, and recent developments, supporting strategic positioning and partnership decisions.
- DATA & SOURCE PENETRATION METRICS – helps you measure the diversity and reliability of monitored data sources, including social media platforms, news outlets, blogs, and broadcast channels, ensuring comprehensive intelligence coverage.
- FINANCIAL PERFORMANCE METRICS – helps you understand revenue trends, subscription pricing models, and ROI from tool adoption, enabling better investment and budgeting decisions for enterprises.
- TECHNOLOGICAL ADOPTION & INTEGRATION RATE – helps you uncover opportunities for integration with CRM, marketing automation, or analytics platforms, highlighting underpenetrated areas for innovation and enterprise workflow optimization.
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